Augmented reality (AR) and Virtual Reality (VR) are spreading as new technologies that can make the experience with the brand as immersive and engaging as possible. Today people find themselves catapulted into a reality where the boundaries between the physical and digital world are crossed and interconnected.
Companies Disrupting AR & VR
Let’s take a closer look at the companies making immense progress in the space of virtual and augmented reality.
Microsoft-HoloLens
Microsoft constructed a new virtual reality headset with transparent AR lenses called HoloLens, which is comparable to a holographic computer. This hardware injects interactive holograms into our natural environments and surrounds us with a full array of apps in an interactive experience.
Samsung Gear VR
Gear VR, released in March of 2017, is described as a VR headset constructed by Samsung in collaboration with Oculus VR and designed to use a Samsung device as a display piece. The latest version works with 9 different devices, and is quite mobile, requiring only a phone and a headset to work without any external sensors or equipment.
Oculus VR-Oculus Rift
Oculus VR, a startup purchased by Facebook, is another company on the cutting edge of awesome VR applications and hardware, mainly developing goggles for immersive experiences. The Rift is able to fully enable stereoscopic 3D images by using eye screens located for each eye and lenses placed on top of the panels to structure these images according to the movement of your eyes.
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